Expression is a by-product of thinking: 3 frames re-engineering logic

If thinking is a fragmented ocean, then the expression is that these fragments are spelled into maps that can be transported by others.

Author:DAN KOE
Compiled by 0xMedia

When I was a kid, I was always attracted to those who made it very clear.

Like Alan Watts, Jordan Peterson, Daniel Schmachtenberger, or someone who can tell deep-seated thoughts. Most of the time, I don't understand what they're saying (either because I'm too young or because they're too complicated), but because they're smart and methodical, I'll listen and give them the respect they deserve.

I never thought I could do it.

I'm not the most organized person in the world, I'm not. It was just then that I felt like I wasn't having enough brains. I'm a smart kid in school, but a good test doesn't mean that I can tell people what's complicated. I thought that, in order to be like them, I would have to carry the whole book down to repeat it on the spot, because that was how I learned from childhood.

More than a decade has passed, however, and I have not deliberately practiced to express myself in a coherent manner, but have had to do so for reasons of work.

As a writer and a self-proclaimed little network celebrity, my job is to communicate ideas clearly and meaningfully to others. Over the past six years, millions of people have chosen to read my content on the screen.

Honestly, I'm kind of boring. I'm not an entertainer. I'm not particularly funny. My writing is not even revolutionary. I say this to motivate people like me.

Maybe you're a new creator, trying to get yourself out; maybe you're a founder, trying to attract more users to the software; maybe you're going to the podcast, not to stutter; maybe you want to be more present in company meetings or sales calls; or you're just trying to make yourself more interesting.

I cleaned it up.Three ways to make yourself more explicit., from entry to advanced, depending on the difficulty. These are the methods I use in writing or speaking.

But before that, one thing was more important:

Let's start with the most powerful gills in your heart.

If you want to speak in a structured way, you need to have 8-10 of your most important ideas that can be linked to almost anything. When you write or speak, there is a starting point that has already gone through hundreds of reflections.

I have recently been invited to a growing number of large podcasts.

But these are completely different from the small podcasts I started with.

The risks are high, and the production costs for these large podcasts are high at tens of thousands (or even more). Tension is for sure. Moreover, there may be hundreds of thousands of listeners, and I feel that I must provide as much value as possible.

I'm not the best guest yet.

When I look back on the tape, I'm always upset that I could say better.

It also reveals a problem.

I wrote two books, thousands of social posts, hundreds of newsletters and video scripts.

It is clear which ideas are most valuable and which trigger the most criticism or change in the lives of others. And it made me realize that my real core ideas are only 8-10, which represents my brand and value.

That's what people want to hear and how new listeners know me.

But my biggest psychological handicap is that I don't want to sound like I'm saying the same thing over and over again.

So every time I was on a podcast or asked to speak, I deliberately avoided what I had already said. As a result, my brain is blank, and I can barely say anything to avoid being embarrassed. I hope to come up with an amazing new perspective on the ground, but I know that it takes time to decipher and think.

That's the attraction of Jordan Peterson's peak period. He was able to make the complex points clear and attractive. Why? Because he's got a lot of ideas. If you want to express yourself clearly, you need to have a collection of works and ideas.

So, why do you like some musician?

Because he has a unique style. Most of the work is similar, fine-tuned. It'll be recognized in a few seconds. If an EDM artist suddenly changes to country music, the first song is usually bad and most fans don't like it.

It's the same thing to say.

你必须写、必须说，重复数千次，直到最核心的想法变得显而易见。重复并不可怕，重要的思想值得反复打磨。

可以把这些“核心想法”当作推文。

我写作时，经常讨论的主题包括：个人企业、实用哲学、如何掌控心智、生活方式设计等。每个主题都有一些短文，效果很好。

在播客里，最好的嘉宾往往不会直接回答主持人的问题。

他们不会说：“嗯，这个问题我讲过，我的答案是……”

相反，他们用自己最好的想法回应，并给出支撑理由。这不仅让听众保持兴趣，也让内容更易被剪辑传播。

Alex Hormozi 就擅长这样。

如果主持人问他：“当今最值得学习的技能是什么？”

他可能不会直接回答“销售”或“产品设计”，而是说出自己二次传播最强的观点：

“当你没有任何理由开心时，仍能保持好心情，这是你能掌握的最重要的技能。”

这个回答既出乎意料，又引发讨论，而且已经在社交平台上获得了大量认可。Hormozi 的选择比尝试临场创作新观点，更能带来长期效果。

3 种方法，让你表达更有条理

如果你不知道该学什么，那就开始写作。不是因为写作有什么捷径，而是写作能教你如何思考、如何学习，以及如何让别人关心你所做的事情。

我称自己为作家，只是一个方便的标签，其实我并不真正认为自己是作家。

我不在乎语法。我不在乎自己听起来有多聪明（大部分时候）。我不在乎句子长短是否读起来顺畅。但这些似乎都不妨碍我触达数百万读者。互联网彻底改变了有好想法的人能做到的事情。

在我作为作家的过程中，我意识到，写作远不只是把句子串在一起。如果思考是拼图，那么写作就是把拼图拼完整。

所以，如果你想提升表达力，你应该开始写作，有意识地写作。

毕竟，你每天都在写：你给家人朋友发消息，你给客户同事发邮件，你可能还会写项目大纲、反馈、提案等等。

仔细想想，媒体的基础，也就是你或你的公司如何把作品呈现给别人，并让他们关注、认可你的工作，就是写作。现在，每个人都在争夺注意力。如果你想在任何领域取得成功，就必须去吸引注意力，并分一杯羹。

而现在的注意力都在社交媒体、YouTube、播客，以及像 Facebook 广告这样的广告平台上。无论是视频脚本、帖子、营销文案、文章标题，还是其他任何形式的书面或口语表达，都离不开有说服力的表达。

这就是你练习清晰表达思想的方法。你需要专门留出时间去写你想表达的主题。顺便提一句，如果你把想法公开发布（只需多花 10 秒），你就能得到直接反馈：哪些内容最有影响力。顺便积累受众也很重要。你的作品、产品或服务能免费被分发，何乐而不为呢？

说了这么多，问题来了：如何开始通过写作练习表达力呢？

这里有三个框架，掌握它们，你就能远远甩开那些没有计划就开始的人。

入门 – 微小的故事

人的大脑本质上是一个讲故事的机器。

我们天生会被故事吸引，尤其是短小而有冲击力的故事。一旦学会了这个技巧，你就能快速抓住别人的注意力，让他们对你正在谈论的话题产生兴趣。

故事的核心是变化。这不一定是像小说里那样关于某个人的转变。变化可以很简单，提出一个问题，并给出解决方案。

如果想更有冲击力，可以按照这个结构去表达：

问题：提出一个你曾观察或经历过、别人也能共鸣的问题。这样能让人产生好奇心。（故事的开端）
放大：说明如果不解决这个问题，会带来怎样的负面后果。这既增加了人们寻找解决方案的欲望，也让解决方案显得更有价值。
解决方案：给出问题的解决办法。短文章可以用一句话或简短列表；长篇文章、通讯或视频脚本可以详细展开，解释每个关键点。问题和放大部分就是“吸引注意力”的钩子。

当然，这只是入门方法。想更深入，可以在刷社交平台时尝试找找这些故事结构，一旦看到就很容易识别了。

如果你学过文案或营销，就会发现这个方法非常常见。它简单却强大，只要听的人正好有这个问题，并渴望解决方案，就会产生很强的共鸣。我用这个方法已经六年了，每当需要快速表达一个想法时，这都是我首选的工具。我会有一个想法，然后立即想到一个相关的问题去表达它。

当然，这建立在你已经有想法的前提下。

如果没有，你就需要去收集想法：读老书、深入研究某个话题、听新播客，或者静下心思考，直到得到一个有洞见的观点。

在寻找过程中，你不是随便听听，而是认真捕捉那些让你希望自己写下来的想法。

然后把它记下来，避免遗忘，再用这些框架把它用自己的语言表达出来，形成新的形态。

中级 – 金字塔原理

金字塔原理是一种沟通框架，把思想按层级和逻辑结构整理，让信息更易理解和更有说服力。

方法很简单：

Core views（结论或建议）
支撑论点（通常 3-5 个关键点）
详细证据（数据、例子、分析）

不同于现在大部分内容等到最后才给答案，这种方法采取“先给答案，再解释”的方式。

比如前面 Hormozi 在播客上的例子：

主持人问：“当今最值得学习的技能是什么？”

Hormozi 的答案是：“即便没有任何理由开心时，仍能保持好心情，是你能掌握的最重要技能。”

这个答案就是金字塔顶端的核心观点。

接着，他可以用 3-5 个理由说明为什么这是最重要的技能，然后用自己的经历、数据或客户案例作为支撑。

这个方法非常适合用在新闻稿、推文、视频内容，也可以用作会议开场或播客回答问题。

总之：先提出好想法，给出论证，再用数据或案例支撑。

高级 – 跨领域整合

这是我最喜欢的方法，因为我兴趣广泛，很难只专注一个话题。

我喜欢研究心理学、哲学、商业、设计、科技、健康，甚至任何能帮我过得更好的知识。

我大多数写作都是这样构建的（当然，也有专注单一主题的例子）。结构如下：

问题 + 放大：引入一个相关问题，并说明如果不解决会产生的后果
跨领域整合：引用其他领域的概念或模式支撑你的观点。例如谈深度工作时，我可能用物理学中的“熵”来解释分心的原理。这样既能让读者学到新知识，也能保证我的内容有独特性。
独特方法或解决方案：提供一套自己思考得出的解决方案或步骤，巩固变化的效果。注意，这些方法应该源于自己的思考，而不是直接照搬别人的建议。

在实践中，你可能会有：